{"id":28748,"date":"2020-01-29T13:03:29","date_gmt":"2020-01-29T12:03:29","guid":{"rendered":"https:\/\/alzheimercatalunya.org\/?p=28748"},"modified":"2020-02-12T15:09:24","modified_gmt":"2020-02-12T14:09:24","slug":"yotambientengoalzheimer","status":"publish","type":"post","link":"https:\/\/alzheimercatalunya.org\/es\/yotambientengoalzheimer\/","title":{"rendered":"#YoTambi\u00e9nTengoAlzheimer"},"content":{"rendered":"

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\u201cDe media, los cuidadores de personas con Alzheimer destinan m\u00e1s de 13 horas diarias\u201d<\/strong><\/span><\/h1>\n

\"noticia<\/p>\n

Alzheimer Catalunya Fundaci\u00f3<\/strong><\/a> y la agencia Tiempo BBDO<\/strong><\/a> han trabajado conjuntamente en la elaboraci\u00f3n de la campa\u00f1a #YoTambi\u00e9nTengoAlzheimer<\/strong>. Una iniciativa que tiene como objetivo visibilizar la figura de los cuidadores y cuidadoras de personas con Alzheimer.<\/p>\n

De hecho, los cuidadores principales destinan una media de 13 horas diarias, los siete d\u00edas a la semana durante todo el a\u00f1o<\/strong>. Una dedicaci\u00f3n que incrementa llegando a las 24 horas diarias<\/strong> en estadios avanzados de la enfermedad. Por eso, asumir la responsabilidad de ser cuidador implica una transformaci\u00f3n profunda de la forma de vida. <\/strong>El motivo es que no se est\u00e1 preparado para cuidar 24 horas al d\u00eda a una persona con Alzheimer.<\/p>\n

De hecho, esto genera que 3 de cada 4 cuidadores se sientan solos<\/strong> a lo largo del proceso. No contar con los recursos necesarios para hacer frente al cuidado puede exponerlo a una situaci\u00f3n de estr\u00e9s sostenido<\/strong> provoc\u00e1ndole importantes efectos a nivel f\u00edsico, ps\u00edquico y social. Incluso pueden llegar a desarrollar el s\u00edndrome del cuidador quemado<\/strong>.<\/p>\n

Ante esta sobrecarga, los cuidadores tienden a aislarse y disminuir el contacto <\/strong>con su entorno. Esto provoca cambios en su autoestima y pueden llegar a la soledad. Por eso es necesario que cuenten con ayuda para interiorizar su nuevo rol<\/strong> y compartir experiencias con otras personas en su misma situaci\u00f3n ya que es muy importante cuidarse para cuidar<\/strong>. Est\u00e1 demostrado que las personas que hacen este paso est\u00e1n en mejores condiciones tanto f\u00edsicas como psicol\u00f3gicas<\/strong> para mantener su bienestar, a la vez que siguen cuidando de su familiar.<\/p>\n

#YoTambi\u00e9nTengoAlzheimer<\/strong><\/h4>\n

Para visibilizar esta situaci\u00f3n, se cre\u00f3 la campa\u00f1a junto a la agencia Tiempo BBDO. Con la citaci\u00f3n a @Alzheimer_Cat y la publicaci\u00f3n del hastag #YoTambi\u00e9nTengoAlzheimer <\/strong>en Twitter, el usuario podr\u00e1 vivir en primera persona como sus recuerdos publicados en la red social se desvanecen. <\/strong>De esta manera sentir\u00e1, por unos segundos, lo que experimenta una persona con Alzheimer.<\/strong><\/p>\n

Adem\u00e1s, se han elaborado los siguientes v\u00eddeos<\/a> en los que Lu\u00eds, Mila, Sonia y Rosa Maria nos acercan como se ha transformado su vida y la importancia de cuidarse para sobrellevar mejor los s\u00edntomas y la evoluci\u00f3n de la enfermedad.<\/p>\n

La colaboraci\u00f3n ha sido con la agencia Tiempo BBDO dentro de su programa de responsabilidad corporativa a trav\u00e9s del cual desarrolla diferentes colaboraciones con entidades sin \u00e1nimo de lucro.<\/p>\n

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 <\/p>\n

Cuidadores: conozcamos su realidad<\/strong><\/h4>\n

Mis necesidades como cuidador<\/a><\/p>\n

Los efectos de ser cuidador<\/a><\/p>\n

\u00bfC\u00f3mo sobreprotegerse ante la carga de ser cuidador?<\/a><\/p>\n

\u00bfQu\u00e9 necesitas para cuidar a la persona con Alzheimer? Testimonio de una cuidadora<\/a>[\/fusion_text][\/fusion_builder_column][\/fusion_builder_row][\/fusion_builder_container]<\/p>\n","protected":false},"excerpt":{"rendered":"

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